{"title":"The Effortless Collection","description":null,"products":[{"product_id":"willow-effortless-maxi-dress","title":"WILLOW | Effortless Maxi Dress","description":"\u003ch5 style=\"text-align: center;\" data-path-to-node=\"1\"\u003eYour New Signature of Confidence and Grace\u003c\/h5\u003e\n\u003cp data-path-to-node=\"2\"\u003eImagine stepping into a room and feeling an immediate sense of poise without having to try. The Willow Maxi Dress is designed for the woman who values the art of effortless dressing. It solves the age-old dilemma of wanting to look high-fashion while demanding the comfort of a relaxed fit. Whether you are navigating a busy workday, meeting friends for a sunset dinner, or packing for a dream vacation, this dress moves with you. It doesn't just cover you; it celebrates your presence. Wearing the Willow means embracing a look that is both mysterious and approachable, giving you the freedom to focus on your day while knowing your silhouette is perfectly framed and elegantly refined.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch5 data-path-to-node=\"4\"\u003e4 REASONS WHY YOU DESERVE THE WILLOW MAXI\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli data-path-to-node=\"5,0,0\"\u003e\n\u003cb data-index-in-node=\"0\" data-path-to-node=\"5,0,0\"\u003eInstant Style Elevation:\u003c\/b\u003e The button-down detail and structured collar provide a sophisticated edge that transforms a simple \"loose fit\" into a curated fashion statement.\u003c\/li\u003e\n\u003cli data-path-to-node=\"5,1,0\"\u003e\n\u003cb data-index-in-node=\"0\" data-path-to-node=\"5,1,0\"\u003eThe Ultimate All-Day Comfort:\u003c\/b\u003e Experience a breezy, flowing drape that allows for total freedom of movement, ensuring you feel as good at 8:00 PM as you did at 8:00 AM.\u003c\/li\u003e\n\u003cli data-path-to-node=\"5,2,0\"\u003e\n\u003cb data-index-in-node=\"0\" data-path-to-node=\"5,2,0\"\u003eVersatility Without Limits:\u003c\/b\u003e This is the ultimate \"chameleon\" piece. 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(65)\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cstrong data-end=\"296\" data-start=\"255\"\u003e\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003ch3\u003eFeels like freedom, fits like a dream\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli data-end=\"348\" data-start=\"300\"\u003eLight \u0026amp; breezy – no more sweaty afternoons\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"348\" data-start=\"300\"\u003eCovers your arms, not your style\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"348\" data-start=\"300\"\u003eElegant without trying too hard\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"348\" data-start=\"300\"\u003eMoves with you, not against you\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"348\" data-start=\"300\"\u003eNo shapewear needed – ever\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"348\" data-start=\"300\"\u003eEasy to wash, ready to wear again and again\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"348\" data-start=\"300\"\u003ePerfect for brunch, markets or just feeling lovely\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"348\" data-start=\"300\"\u003eQuality fabric that won’t cling or crease\u003cstrong data-end=\"714\" data-start=\"668\"\u003e\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-end=\"162\" data-start=\"124\"\u003e\u003cstrong data-end=\"162\" data-start=\"128\"\u003eWhy You’ll Love the Eliza Midi Dress\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli data-end=\"238\" data-start=\"166\"\u003e\n\u003cstrong data-end=\"184\" data-start=\"166\"\u003eSoft ¾ sleeves\u003c\/strong\u003e – gentle arm coverage that feels light, never heavy\u003cbr\u003e\u003cstrong data-end=\"268\" data-start=\"241\"\u003e\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"238\" data-start=\"166\"\u003e\n\u003cstrong data-end=\"268\" data-start=\"241\"\u003eAiry fabric\u003c\/strong\u003e – breathable and perfect for warm weather\u003cbr\u003e\u003cstrong data-end=\"348\" data-start=\"325\"\u003e\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"238\" data-start=\"166\"\u003e\n\u003cstrong data-end=\"348\" data-start=\"325\"\u003eRelaxed midi length\u003c\/strong\u003e – flattering and elegant without clinging\u003cbr\u003e\u003cstrong data-end=\"415\" data-start=\"395\"\u003e\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"238\" data-start=\"166\"\u003e\n\u003cstrong data-end=\"415\" data-start=\"395\"\u003eTimeless details\u003c\/strong\u003e – feminine stitching and flowing cut add subtle polish\u003cbr\u003e\u003cstrong data-end=\"491\" data-start=\"475\"\u003e\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"238\" data-start=\"166\"\u003e\n\u003cstrong data-end=\"491\" data-start=\"475\"\u003eNo-fuss care\u003c\/strong\u003e – just machine wash, hang dry and wear again\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"216\" data-end=\"234\"\u003e\u003cstrong data-start=\"216\" data-end=\"232\"\u003ePerfect For\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli data-start=\"237\" data-end=\"285\"\u003eWomen who love light coverage without the bulk\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"237\" data-end=\"285\"\u003eBreezy afternoons at the markets or a sunny brunch with friends\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"237\" data-end=\"285\"\u003eLooking polished on days you want “effortless”\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"237\" data-end=\"285\"\u003eThose who avoid clingy fabrics and tight sleeves\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"237\" data-end=\"285\"\u003eAnyone saying: \u003cem data-start=\"475\" data-end=\"553\"\u003e“I just want a dress that feels easy, flatters me, and works for every \u003c\/em\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"237\" data-end=\"285\"\u003e\u003cem data-start=\"475\" data-end=\"553\"\u003eday.”\u003c\/em\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-end=\"563\" data-start=\"540\"\u003e\u003cstrong data-end=\"563\" data-start=\"544\"\u003eProduct Details\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli data-end=\"647\" data-start=\"567\"\u003e\n\u003cstrong data-end=\"580\" data-start=\"567\"\u003eMaterial:\u003c\/strong\u003e Lightweight fabric — breathable and soft on the skin\u003cbr\u003e\u003cstrong data-end=\"658\" data-start=\"650\"\u003e\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"647\" data-start=\"567\"\u003e\n\u003cstrong data-end=\"658\" data-start=\"650\"\u003eFit:\u003c\/strong\u003e Relaxed and true to size\u003cbr\u003e\u003cstrong data-end=\"700\" data-start=\"688\"\u003e\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"647\" data-start=\"567\"\u003e\n\u003cstrong data-end=\"700\" data-start=\"688\"\u003eSleeves:\u003c\/strong\u003e ¾ length for flattering arm coverage\u003cbr\u003e\u003cstrong data-end=\"753\" data-start=\"742\"\u003e\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"647\" data-start=\"567\"\u003e\n\u003cstrong data-end=\"753\" data-start=\"742\"\u003eLength:\u003c\/strong\u003e Midi — ideal for comfort and elegance\u003cbr\u003e\u003cstrong data-end=\"805\" data-start=\"796\"\u003e\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"647\" data-start=\"567\"\u003e\n\u003cstrong data-end=\"805\" data-start=\"796\"\u003eCare:\u003c\/strong\u003e Machine wash cold, hang dry\u003cbr\u003e\u003cstrong data-end=\"848\" data-start=\"838\"\u003e\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"647\" data-start=\"567\"\u003e\n\u003cstrong data-end=\"848\" data-start=\"838\"\u003eSizes: \u003c\/strong\u003eS-4XL\u003cimg style=\"text-align: center; font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0878\/9203\/3863\/files\/ChatGPT_Image_2_mei_2025_07_13_34.png?v=1746164073\" alt=\"\"\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\n\u003cstrong data-end=\"129\" data-start=\"80\"\u003eFeel effortlessly polished, every single day.\u003c\/strong\u003e\u003cbr data-end=\"132\" data-start=\"129\"\u003eDesigned with your lifestyle in mind, the \u003cem data-end=\"186\" data-start=\"174\"\u003eEliza Midi\u003c\/em\u003e blends flowing comfort with timeless detail — so you’ll always feel put-together, without trying too hard.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e👉 \u003cstrong data-end=\"325\" data-start=\"298\"\u003eLimited stock available\u003c\/strong\u003e – this customer favourite won’t last long.\u003cbr data-end=\"371\" data-start=\"368\"\u003e\u003cstrong data-end=\"416\" data-start=\"371\"\u003eAdd Eliza to your bag before she’s 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Designed with a \u003cstrong\u003esoft A-line silhouette \u003c\/strong\u003ethat gently shapes under the bust and flows loosely over the tummy, this dress \u003cstrong\u003eflatters every figure\u003c\/strong\u003e while keeping you \u003cstrong\u003ecool and confident.\u003c\/strong\u003e Whether you’re relaxing at home, running errands, or enjoying a casual day out, \u003cstrong\u003eMariella™\u003c\/strong\u003e brings together comfort and grace in one timeless piece.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0876\/6442\/7283\/files\/1_e8fa9a41-8ca0-4faf-bf45-49b78fd34ad4.jpg?v=1761938313\" alt=\"\" width=\"450\" height=\"450\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eWhy You’ll Love the Mariella™ Dress:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003e✔ \u003c\/strong\u003e\u003cstrong\u003eTummy-Friendly Cut\u003c\/strong\u003e – The high 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Elegant in photos, even lovelier in person.\u003c\/p\u003e\n\u003cp data-path-to-node=\"14\"\u003e \u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0907\/6713\/0987\/files\/lifestyle-4_7988f8b1-1f3a-468e-a559-63051ade083f.png?v=1778485372\" alt=\"\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e \u003c\/p\u003e\n\u003ch3\u003eDetails\u003c\/h3\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eFloral - elegant navy blue floral midi dress\u003cbr\u003eDouble-layered chiffon for a graceful drape\u003cbr\u003eLightweight, breathable, ready to wear\u003c\/p\u003e\n\u003ch3\u003e\n\u003cbr\u003eSpecifications\u003c\/h3\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize\u003c\/strong\u003e: S–3XL (see size chart)\u003cbr\u003e\u003cstrong\u003eFit\u003c\/strong\u003e: Tailored bodice and flared skirt falling to mid-calf\u003cbr\u003e\u003cstrong\u003eStretch\u003c\/strong\u003e: Minimal — if in doubt, choose the larger size\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eCare Instructions\u003c\/h3\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eMachine wash cold with like colors\u003cbr\u003eDo not bleach\u003cbr\u003eHang to dry \u003c\/p\u003e","brand":"Edward \u0026 Isabel Melbourne","offers":[{"title":"Navy Blue \/ S","offer_id":55489565393237,"sku":null,"price":79.95,"currency_code":"AUD","in_stock":true},{"title":"Navy Blue \/ M","offer_id":55489565426005,"sku":null,"price":79.95,"currency_code":"AUD","in_stock":true},{"title":"Navy Blue \/ L","offer_id":55489565458773,"sku":null,"price":79.95,"currency_code":"AUD","in_stock":true},{"title":"Navy Blue \/ XL","offer_id":55489565491541,"sku":null,"price":79.95,"currency_code":"AUD","in_stock":true},{"title":"Navy Blue \/ 2XL","offer_id":55489565524309,"sku":null,"price":79.95,"currency_code":"AUD","in_stock":true},{"title":"Navy Blue \/ 3XL","offer_id":55489565557077,"sku":null,"price":79.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1044\/0890\/8117\/files\/florenza-women-s-elegant-navy-floral-mid-navy-floral.png?v=1792754600"},{"product_id":"luna-effortless-boho-dress-with-flattering-fit-1","title":"Luna | Effortless Boho Dress","description":"\u003cdiv\u003e\n\u003ch3\u003e\u003cstrong\u003eLuna | Effortless Boho Dress with Flattering Fit\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eStep into a world of effortless elegance with the Luna Boho Dress, where comfort and style come together in perfect harmony. 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